Taopix signs Bangkok’s Master Photo Network for online photo gifts, decor business

Master Photo Network, the Bangkok based consumer photofinishing retail chain selects Taopix, the world’s leading provider of photo commerce software, for its online photo gifts and wall décor business.

Master Photo Network is a chain of 16 retail outlets in Bangkok, Thailand, offering a variety of personalized photo gifts and wall décor products to mainly the consumer market, but also the pro market. They are a sophisticated photo lab employing over 200 people. It’s a family run business that has grown over its 40-year history.

Part of Master Photo Network’s success has been its understanding of the market and the needs of its customers. Selecting Taopix is part of its strategy to develop a successful online experience to complement its high street retail business.

“We see a growing demand for gifts and wall décor products which we can beautifully personalize with photos from our customers,” says Meekom Pornprasertsom, Managing Director of Master Photo Network. “We also see a growing demand for providing these kinds of products on the Internet as well as in store.” continues Pornprasertsom.

It is very important for Master Photo Network that customers can easily create and order their products online. Providing rich functionality is all well and good but the user experience has to encourage customers to buy products, not make it difficult. “We chose Taopix because the software platform is very powerful and flexible, but also because the user interface is very logical and straightforward when our customers make their products,” adds Meekom Pornprasertsom. “We also really appreciate that Taopix is a very supportive partner for us and has the backing of some of the largest equipment manufacturers in Asia,” concludes Pornprasertsom.

Taopix has the largest customer base of any provider in the photo commerce software space and certainly with the greatest geographical diversity. The nature of Taopix customer’s business is also diverse. “It is very rewarding to work with a new customer such as Master Photo Network who are very much at the beginning of their online business journey. It’s really reassuring that our reputation, commitment to customer success and our ability to support customers all over the world made Taopix a natural choice for Master Photo Network,” says Les Bovenlander, Business Development Manager for Taopix Asia Pacific.

“Asia has been and will continue to be a very important market for Taopix. We have so many customers in the region and our dedication to meeting their needs is higher than ever. It is a joy to welcome Master Photo Network to the Taopix family and we’re excited to work with the team there and see them become more and more successful,” adds Steffen Haaga, Commercial Director at Taopix.

Master Photo Network is in the process of taking its new software live and will continue to rollout during the remainder of 2018.